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Guiding the Digital Transformation of Organizations - SECOND EDITION

Guiding the Digital Transformation of Organizations – SECOND EDITION

Vallabh Sambamurthy and Robert W. Zmud
[ISBN: 978-0-9857955-9-7]

Industries such as automotive, retail, financial services and healthcare are in the throes of innovation, disruption and transformation due to today's digital economy. No industry is immune from the gale force winds of creative destruction catalyzed by social, mobile, analytics, cloud, and the Internet of Things technologies, just to name a few. Therefore, executive leaders in all firms need new models and frameworks as they engage with and reposition their organizations' digital strategies, policies, investments and initiatives. In this Second Edition, Sambamurthy and Zmud have applied their awareness of current practice, experience with teaching, familiarity with current research, and insights to craft a timely, comprehensive treatment of the critical issues that must be mastered for organizations and individuals to thrive in the face of digital disruption.

The authors have significantly expanded and updated the First Edition's modularized content with the aim of producing a rich collection of material to be used within the MBA core course as well as master's, executive education and upper-level undergraduate courses.

Guiding the Digital Transformation of Organizations - FIRST EDITION

Guiding the Digital Transformation of Organizations – FIRST EDITION

Vallabh Sambamurthy and Robert W. Zmud
[ISBN: 978-0-9857955-0-4]

As information technologies (IT) become core elements of an organization’s competitive and operational strategies, executives, technologists and business professionals cannot ignore important decisions about their IT investments and IT-enabled business initiatives. They must focus their attention toward alignment among business and technology strategies, competitive markets, organization structures and processes, implemented technologies, and people. Sambamurthy and Zmud have in-depth experience in both interacting with executives, technologists and business professionals, and teaching these materials in graduate programs and executive programs. They have drawn upon their experience in crafting this book on the strategic management and use of IT in organizations. The book adopts an executive management perspective, but also ensures that the concepts and terminology being introduced are readily understood by readers from a variety of backgrounds and experiences.

The authors have specifically developed the book for the core course on IT Management in MBA programs, for Masters’ programs in information systems, and for executive education programs. Both the authors have used earlier drafts of the book in a variety of courses for a number of years and have generated a stream of incremental improvements that have culminated in the publication of this book. The book provides readers with an understanding of (1) how today’s organizations are using IT to improve business performance, and (2) the actions that must be taken in order for envisioned performance improvements to be realized.

Making Sense of Data through Statistics: An Introduction - SECOND EDITION

Making Sense of Data through Statistics: An Introduction – SECOND EDITION

Dorit Nevo, Rensselaer Polytechnic Institute
[ISBN: 978-0-9857955-8-0]

This introductory statistics textbook exposes students to statistical techniques in a user-friendly approach emphasizing the sense-making nature of statistics. The Second Edition adds new content on business analytics, enhances explanations of key concepts and techniques, and incorporates updated examples and exercises.

The target audience includes undergraduate or graduate students taking a first course in statistics. As the text's examples and exercises emphasize problems and questions that reference today's social and business contexts, these examples and exercises resonate extremely well with students.

The textbook is accompanied with data sets (provided as Excel worksheets) providing students with a hands-on experience in using Excel to reinforce the statistical concepts and techniques covered.

Topics are covered using very accessible language and a conversational style. Numerous examples and problems, constructed around issues taken from students' everyday life experiences, are woven into the text to enhance and simplify the learning process. Key words, unit summaries, unit exercises and end-of-chapter exercises are included within each chapter; and, appendices are provided describing all the equations and Excel functions introduced in the text.