Guiding the Digital Transformation of Organizations

Industries such as automotive, retail, financial services and healthcare are in the throes of innovation, disruption and transformation due to today’s digital economy. No industry is immune from the gale force winds of creative destruction catalyzed by social, mobile, analytics, cloud, and the Internet of Things technologies, just to name a few. Therefore, executive leaders in all firms need new models and frameworks as they engage with and reposition their organizations’ digital strategies, policies, investments and initiatives. In this Second Edition, Sambamurthy and Zmud have applied their awareness of current practice, experience with teaching, familiarity with current research, and insights to craft a timely, comprehensive treatment of the critical issues that must be mastered for organizations and individuals to thrive in the face of digital disruption.

The authors have significantly expanded and updated the First Edition’s modularized content with the aim of producing a rich collection of material to be used within the MBA core course as well as master’s, executive education and upper-level undergraduate courses addressing, among others:

  • Digital Strategy
  • Digital Innovation
  • Digital Investment
  • Business Platforms/Processes
  • Governance
  • Implementation Management
  • Project Management
  • Digital Projects Practicum

To further accommodate adopters’ flexibility in using the text’s content, this Second Edition has been organized into three parts: Part 1 – Digital Strategy; Part 2 – Digital Investment; and, Part 3 – Platform Management. Accordingly, students can purchase from our website: digital versions of the Full book, each Part, each Chapter, or some combination of Parts and Chapters.

Sambamurthy and Zmud believe, now more than ever, that value-adding applications of digital technology arise through the synergistic efforts of business professionals and technology professionals, across organizational levels and across ecosystems. Business professionals hold knowledge and insight about: competitive environments and strategies, strategic partners, products and services, and operational and managerial processes. Technology professionals hold knowledge and insight about: installed and potential digital solutions, the costs and resource requirements of digital solutions, and today’s fast-moving technology environment (e.g., vendors, service providers, consultants, competitors’ use of technology, etc.). The challenge for most organizations is to facilitate shared mindsets and rich dialogues between business and technology professionals – again, at all organizational levels. The content of this Second Edition has been driven by the goal of providing common ground for such collaborations.

Purchase Book

Purchase Entire Digital Book (PDF format) – $50

Book Parts and Chapters

Purchase Part 1 – Digital (PDF format) – $20

    • Part 1 – Digital Strategy
      • Chapter 1 – Digital Innovation and Disruption Purchase(PDF) $3
      • Chapter 2 – Digital Strategy Fundamentals Purchase(PDF) $3
      • Chapter 3 – Digitalized Business Models for Pipeline Ecosystems Purchase(PDF) $3
      • Chapter 4 – Digital Strategy Formulation for Pipeline Organizations Purchase(PDF) $3
      • Chapter 5 – Digital Strategy and the External Sourcing of Capabilities Purchase(PDF) $3
      • Chapter 6 – Digitalized Business Models for Network Ecosystems Purchase(PDF) $3
      • Chapter 7 – Digital Strategy Formulation for Network Organizations Purchase(PDF) $3
      • Chapter 8 – Grappling with the Risks of Digitalization Purchase(PDF) $3
      • Chapter 9 – Executive Mandates: Digital Strategy Purchase(PDF) $3

Purchase Part 2 – Digital (PDF format) – $20

    • Part 2 – Digital Investment
      • Chapter 10 – The Digital Investment Enigma Purchase(PDF) $3
      • Chapter 11 – Strategic Focus Purchase(PDF) $3
      • Chapter 12 – Value Pathways Purchase(PDF) $3
      • Chapter 13 – Building a Persuasive Business Case Purchase(PDF) $3
      • Chapter 14 – Monetizing Benefits Flows Purchase(PDF) $3
      • Chapter 15 – Implementation Planning Purchase(PDF) $3
      • Chapter 16 – Project Management Planning Purchase(PDF) $3
      • Chapter 17 – Executive Mandates: Digital Investment Purchase(PDF) $3

Purchase Part 3 – Digital (PDF format) – $20

    • Part 3 – Platform Management
      • Chapter 18 – A Perpetual Balancing Act Purchase(PDF) $3
      • Chapter 19 – Business Processes Purchase(PDF) $3
      • Chapter 20 – Business Platforms Purchase(PDF) $3
      • Chapter 21 – Enterprise Resource Planning Systems Purchase(PDF) $3
      • Chapter 22 – Digital Platforms Purchase(PDF) $3
      • Chapter 23 – Platform Management Challenges Purchase(PDF) $3
      • Chapter 24 – Enterprise Architecture Design Purchase(PDF) $3
      • Chapter 25 – Digitalization Governance Design Purchase(PDF) $3
      • Chapter 26 – Digitalization Organization Design Purchase(PDF) $3
      • Chapter 27 – Executive Mandates: Platform Management Purchase(PDF) $3
    • Appendix – Basic Concepts – Purchase(PDF) $3
  • Glossary

Vallabh Sambamurthy

Vallabh Sambamurthy is the Eli Broad Professor of Information Technology at the Eli Broad College of Business at Michigan State University. His research examines how firms successfully leverage information technologies in their business strategies, products, services, and organizational processes. His research adopts the perspectives of CIOs and top management teams. Much of his work has been funded by the Financial Executives Research Foundation, the Advanced Practices Council (APC) of SIM and the National Science Foundation. He has served as editor-in-chief of Information Systems Research, senior editor for MIS Quarterly, and departmental editor for the IEEE Transactions on Engineering Management. He was selected as a Fellow of the Association for Information Systems in 2009. He obtained his Ph.D. from the University of Minnesota.

Robert Zmud

Robert W. Zmud is the George Lynn Cross Research Professor Emeritus at the Michael F. Price College of Business at the University of Oklahoma. His teaching and research interests focus on the business value of information technology, the management of information technology and the management of innovation. He served for 12 years as the Research Director for the Advanced Practices Council of SIM, International; and, he served as the editor-in-chief of MIS Quarterly and as a senior editor for: Information Systems Research, the Journal of the Association for Information Systems, and MIS Quarterly Executive. He is a recipient of the Association for Information Systems’ LEO Award and has been recognized as a Fellow of the Association of Information Systems, the Decision Science Institute and the INFORMS Information Systems Society. He obtained his Ph.D. from the University of Arizona.

Contact the Authors of Guiding the Digital Transformation of Organizations

* indicates required field

Our digital editions are best viewed with Adobe Acrobat Reader.

  Buy Now

  Educator Access to Text Content and Supplementary Materials

  Contact the Authors

We would like to thank our first-time adopters

What People Are Saying

  • ~ Bill Kettinger, Professor, University of Memphis

    "Thanks to you and Samba for preparing such high quality teaching materials that focus at just the right level for professional master students."

  • ~ Sabyasachi Mitra, Professor, Georgia Tech

    "The most attractive features of this book are the many conceptual frameworks that the authors use to convey the key IT management concepts."

  • ~ Traci Carte, Professor, University of Oklahoma

    "This book is clearly written for the MBA audience. Drawing on the wealth of experience of these two authors, the chapters provide in-depth analysis of the strategic IT issues facing current and future business leaders."

  • ~ Kevin Kelleher, Deputy Director, National Severe Storms Laboratory

    "...those responsible for obtaining the IT technologies needed to meet the requirements of this project turned to the material presented in the chapter on 'building business cases for IT investments' of the new book by Sambamurthy and Zmud."

  • Read more »