Guiding the Digital Transformation of Organizations – SECOND EDITION

Industries such as automotive, retail, financial services and healthcare are in the throes of innovation, disruption and transformation due to today’s digital economy. No industry is immune from the gale force winds of creative destruction catalyzed by social, mobile, analytics, cloud, and the Internet of Things technologies, just to name a few. Therefore, executive leaders in all firms need new models and frameworks as they engage with and reposition their organizations’ digital strategies, policies, investments and initiatives. In this Second Edition, Sambamurthy and Zmud have applied their awareness of current practice, experience with teaching, familiarity with current research, and insights to craft a timely, comprehensive treatment of the critical issues that must be mastered for organizations and individuals to thrive in the face of digital disruption.

The authors have significantly expanded and updated the First Edition’s modularized content with the aim of producing a rich collection of material to be used within the MBA core course as well as master’s, executive education and upper-level undergraduate courses addressing, among others:

• Digital Strategy
• Digital Innovation
• Digital Investment
• Business Platforms/Processes
• Governance
• Implementation Management
• Project Management
• Digital Projects Practicum

To further accommodate adopters’ flexibility in using the text’s content, this Second Edition has been organized into three parts: Part 1 – Digital Strategy; Part 2 – Digital Investment; and, Part 3 – Platform Management. Accordingly, students can purchase from our website: digital versions of the Full book, each Part, each Chapter, or some combination of Parts and Chapters.

Sambamurthy and Zmud believe, now more than ever, that value-adding applications of digital technology arise through the synergistic efforts of business professionals and technology professionals, across organizational levels and across ecosystems. Business professionals hold knowledge and insight about: competitive environments and strategies, strategic partners, products and services, and operational and managerial processes. Technology professionals hold knowledge and insight about: installed and potential digital solutions, the costs and resource requirements of digital solutions, and today’s fast-moving technology environment (e.g., vendors, service providers, consultants, competitors’ use of technology, etc.). The challenge for most organizations is to facilitate shared mindsets and rich dialogues between business and technology professionals – again, at all organizational levels. The content of this Second Edition has been driven by the goal of providing common ground for such collaborations.

Purchase Book

Purchase Entire Digital Book (PDF format) – $50

Book Parts and Chapters

Purchase Part 1 – Digital (PDF format) – $20

• • Part 1 – Digital Strategy

• • • Chapter 1 – Digital Innovation and Disruption – Purchase – (PDF) $3
    • Chapter 2 – Digital Strategy Fundamentals – Purchase – (PDF) $3
    • Chapter 3 – Digitalized Business Models for Pipeline Ecosystems – Purchase – (PDF) $3
    • Chapter 4 – Digital Strategy Formulation for Pipeline Organizations – Purchase – (PDF) $3
    • Chapter 5 – Digital Strategy and the External Sourcing of Capabilities – Purchase – (PDF) $3
    • Chapter 6 – Digitalized Business Models for Network Ecosystems – Purchase – (PDF) $3
    • Chapter 7 – Digital Strategy Formulation for Network Organizations – Purchase – (PDF) $3
    • Chapter 8 – Grappling with the Risks of Digitalization – Purchase – (PDF) $3
    • Chapter 9 – Executive Mandates: Digital Strategy – Purchase – (PDF) $3

Purchase Part 2 – Digital (PDF format) – $20

• • Part 2 – Digital Investment

• • • Chapter 10 – The Digital Investment Enigma – Purchase – (PDF) $3
    • Chapter 11 – Strategic Focus – Purchase – (PDF) $3
    • Chapter 12 – Value Pathways – Purchase – (PDF) $3
    • Chapter 13 – Building a Persuasive Business Case – Purchase – (PDF) $3
    • Chapter 14 – Monetizing Benefits Flows – Purchase – (PDF) $3
    • Chapter 15 – Implementation Planning – Purchase – (PDF) $3
    • Chapter 16 – Project Management Planning – Purchase – (PDF) $3
    • Chapter 17 – Executive Mandates: Digital Investment – Purchase – (PDF) $3

Purchase Part 3 – Digital (PDF format) – $20

• • Part 3 – Platform Management

• • • Chapter 18 – A Perpetual Balancing Act – Purchase – (PDF) $3
    • Chapter 19 – Business Processes – Purchase – (PDF) $3
    • Chapter 20 – Business Platforms – Purchase – (PDF) $3
    • Chapter 21 – Enterprise Resource Planning Systems – Purchase – (PDF) $3
    • Chapter 22 – Digital Platforms – Purchase – (PDF) $3
    • Chapter 23 – Platform Management Challenges – Purchase – (PDF) $3
    • Chapter 24 – Enterprise Architecture Design – Purchase – (PDF) $3
    • Chapter 25 – Digitalization Governance Design – Purchase – (PDF) $3
    • Chapter 26 – Digitalization Organization Design – Purchase – (PDF) $3
    • Chapter 27 – Executive Mandates: Platform Management – Purchase – (PDF) $3

• • Appendix – Basic Concepts – Purchase – (PDF) $3

• Glossary

Vallabh Sambamurthy is the Eli Broad Professor of Information Technology at the Eli Broad College of Business at Michigan State University. His research examines how firms successfully leverage information technologies in their business strategies, products, services, and organizational processes. His research adopts the perspectives of CIOs and top management teams. Much of his work has been funded by the Financial Executives Research Foundation, the Advanced Practices Council (APC) of SIM and the National Science Foundation. He has served as editor-in-chief of Information Systems Research, senior editor for MIS Quarterly, and departmental editor for the IEEE Transactions on Engineering Management. He was selected as a Fellow of the Association for Information Systems in 2009. He obtained his Ph.D. from the University of Minnesota.

Robert W. Zmud is the George Lynn Cross Research Professor Emeritus at the Michael F. Price College of Business at the University of Oklahoma. His teaching and research interests focus on the business value of information technology, the management of information technology and the management of innovation. He served for 12 years as the Research Director for the Advanced Practices Council of SIM, International; and, he served as the editor-in-chief of MIS Quarterly and as a senior editor for: Information Systems Research, the Journal of the Association for Information Systems, and MIS Quarterly Executive. He is a recipient of the Association for Information Systems’ LEO Award and has been recognized as a Fellow of the Association of Information Systems, the Decision Science Institute and the INFORMS Information Systems Society. He obtained his Ph.D. from the University of Arizona.

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